Allviant Launches Social Media Philanthropy Initiative

. September 9, 2009 . 0 Comments

Allviant, Inc. today announced the launch of its Social Media Philanthropy initiative to assist local and national non-profits and communities to best leverage the power of social media in their outreach to individuals, communities, donors and partners.
“One of Allviant’s core values is a commitment to improving people’s quality of life and we have a special place in our hearts for children and teens,” said Lilian Myers, Allviant’s chief executive. “We understand that by leveraging technology to ease communications, especially through social networking sites like Twitter and Facebook, we can engage the greater community in a whole new way. This concept aligns with the vision for our CarePass™ technology as well, which allows consumers to quickly and easily manage the complexities of healthcare through mobile and other popular communication mediums.”

The first non-profit organization selected to participate in this innovative social media program is the Boys & Girls Clubs of Greater Scottsdale (BGCGS). Allviant’s social media mentorship of the organization has already resulted in an established Twitter presence and Facebook fan page for the local Club. BGCGS will leverage their new social media knowledge to extend their marketing communications to popular social networking platforms, driving increased response rates, volunteer participation and donations in a cost-effective manner.

“We are grateful to community leaders like Allviant that freely share their resources and expertise, enabling us to further expand the developmental programs for our youth in the community,” said Steve Davidson, president/CEO of the Boys & Girls Clubs of Greater Scottsdale. “Social media has become a vital communication tool for businesses and individuals, and we want to be able to connect to people on a local and global level.”

Allviant complements their online philanthropy with brick and mortar events such as the recent clothing and housewares drive held at Scottsdale-based ASU SkySong. All donations from the charity drive were delivered to the Boys & Girls Clubs of Greater Scottsdale Thrift Shop, whose sales proceeds support youth programs at the Club.

Added Myers, “Convenience in communication mediums and tools is critical to eliciting participation in any program – whether it’s under a profit or non-profit organization. Individuals are busier than ever, so you need to make it easy for them to stay informed and get involved. We are honored to contribute our time and efforts to the Boys & Girls Clubs of Greater Scottsdale and we look forward to expanding their social media impact throughout the year.”

About the Boys & Girls Clubs of Greater Scottsdale

Since 1954, Boys & Girls Clubs of Greater Scottsdale has provided more than 100,000 Northeast Valley youth with a positive, supervised environment to explore the power of their potential. Today we serve 16,000 children and teens through the organization’s nine branches and 12 outreach sites located in Scottsdale, Fountain Hills, Salt River Pima-Maricopa Indian Community, Hualapai Indian Community and other Northeast Valley neighborhoods. The Club offers more than 100 youth development programs emphasizing five core areas: the arts; character & leadership development; education & career development; health & life skills; and sports, fitness & recreation. For more information, please visit www.bgcs.org.

About Allviant

Allviant is the developer of the first-ever, consumer-centric tools and network for healthcare called CarePass™. CarePass is a technology-enabled service that gives consumers a new method of access, convenience and control by connecting existing healthcare information systems and administrative data though a personally defined set of communication mediums and methods — from phone to text to email or fax. The opposite of customer relationship management (CRM), this Service Relationship Management technology empowers the customer to determine when and how they want to interact with service providers across their unique array of relationships, making a disconnected healthcare world painless and saving time, money and frustration for everyone. For more information, please visit http://www.allviant.com or follow us on Twitter: http://twitter.com/allviant.

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