Social Media Customer Engagement Now a Reality

. September 6, 2009 . 0 Comments

Marketers will hear expert insight on how to develop scalable, profitable and measurable strategies in the social media channel during the next Global Marketing Performance Series event sponsored by Acxiom® Corporation (Nasdaq: ACXM) from 3:30-5 p.m. EDT September 9 at the Helen Mills Theater in New York.

This is one of a series of regional symposiums that has already included events in Paris, London, San Francisco and New York. Each event focuses on a different aspect of global marketing performance and the latest research and best practices from noted industry experts.

The September 9 event features guest speaker David Daniels, VP and Principle Analyst with Forrester Research, Inc., and Chris Marriott, VP and Global Managing Director, Acxiom Agency Services. Both will discuss the latest research and strategies on how companies can map, recognize and engage valuable customers and prospects within leading social networks.

Whether attending in person or via webinar, participants will learn how to promote interaction, increase measurable ROI, foster purchase behavior, encourage brand preference, and apply the four steps of social media marketing engagement:

1. Presence
2. Connections
3. Community
4. Promotion
Webinar participants can submit questions during the event via Twitter using the hashtag #AcxiomSeries. Visit http://www.acxiom.com/Promotions/GlobalMarketingPerformance for details on the event and to register.

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