– launches with social networking tools

. September 2, 2009 . 0 Comments

The newest entry into the online fly fishing world launches with social networking tools and an eye to helping the fly fishing industry as well as anglers. is the newest fly fishing website now appearing on the small screen. With literally hundreds of other fishing websites out there, what makes FlyFisherPro special? That question was answered by the company’s founder and CEO, Michael Lenzini.
“We have a dual purpose: to serve the angler community with lots of information, social networking tools, and current fishing reports bundled with lots of location-specific information. But we also hope to help the businesses in the fly fishing industry – the vast majority of whom are small, mom and pop businesses – with their marketing. No other site has this focus.”
FlyFisherPro’s social networking tools include the ability to share information about one’s favorite fly patterns and upload pictures and details, including information and pictures about the insects fish feed on. There are forums where like-minded anglers can discuss and share information on topics of mutual interest – from tying dry flies to fishing techniques, to equipment, to conservation and environmental issues. The blog covers just about any topic related to fly fishing, and will present guest bloggers well-known to the fly fishing community. A directory allows the viewer to search for fishing and outdoors-related businesses by location or type of business. Businesses are given the opportunity to put up a simple listing in the directory for free. Finally, there’s the Buy/Sell/Trade tent where members can post fishing equipment for sale, items sought, and even post to share a ride to go fishing.
Much of the site’s information, such as the monthly column, the Healthy Angler™, written by Dr. Jim Hoven, is open and available to the public. The site does have a membership category, and for less than $50 per year, members get access to a proprietary trip planner, with all sorts of real-time data for specific river sections and lakes, the B/S/T tent, discounts on shop merchandise, coupons and special offers from advertisers, and discounts or free access to online and live seminars and clinics.
“We are adding member benefits all the time,” said Mr. Lenzini, “ and bringing in more content, more interactive tools and multimedia and more connections to the fly fishing community. Our goal is to be one of the few go-to sites that anglers bookmark in their browser and visits regularly.”
You can visit the site at


Category: News

Leave a Reply

Your email address will not be published. Required fields are marked *