Twitter Campaign Debuts at the MAGIC Marketplace
MAGIC, the world’s most comprehensive fashion trade event, will exclusively equip its attendees with their own secret style weapons via a debut Twitter campaign set to launch at their upcoming summer events. A select group of esteemed fashion journalists and stylists will be canvassing Project Global Tradeshow, POOLTRADESHOW, WWDMAGIC, S.L.A.T.E., Street, Premium, Menswear and Sourcing at MAGIC, unleashing a bevy of product picks, key trend forecasts, can’t miss exhibitions, celeb spottings, party promotions and the best of what Las Vegas has to offer.
Attendees are invited to follow any and every Marketplace channel, our goal being unparalleled and expert access that engages and informs our attendees in real-time. Each expert will cover all areas of MAGIC, PROJECT and POOL with their own unique voice and focus. These Twitter feeds are currently available for pre-registration and Twitter kiosks will be available throughout Project and MAGIC for on-site registration. Also present will be a dozen large plasma screens that will feature these live Twitter feeds as they happen on the show floor.
“The MAGIC Marketplace is the ideal environment for social networking, especially as our attendees #1 goal is always to find what’s new and next amongst our exhibitors in a matter of days,” said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar’s Fashion Group. “We are very excited about Twitter and the ability to provide such a great tool that will enormously benefit our customers.”
MAGIC’s live Twitter updates will come courtesy of industry experts Sherri Hoke, celebrity stylist and fashion journalist; Michael Nash, celebrity stylist and contributing GQ fashion editor; Antenna fashion editor Jenni Lee; founder of Third Rail Clothing, Kelly “Risk” Gravel; and Sourcing expert Daniela Gilbert.
Sherri Hoke, who will be covering womenswear for WWDMAGIC, PROJECT and POOL, has dressed numerous A-list celebrities, including Nicollette Sheridan, Taraji P. Henson, Jennifer Hudson, Isla Fisher, just to name a few. Her clients have been featured on countless best-dressed lists and Vogue, InStyle, The New York Times – and many more have praised her style selections. She has also produced style-focused shows for E! and The Style Network.
Michael Nash will tweet about menswear for MAGIC, PROJECT and POOL. Michael is a creative and brand consultant, wardrobe stylist, costume designer and contributing fashion editor for GQ magazine in NYC. Prior to his freelance work as a creative and brand consultant, Michael was Fashion Director of Vibe magazine and Fashion Editor of Mens Journal.
Bringing her fresh perspective to all things Progressive Street within MAGIC, PROJECT and POOL will be Jenni Lee, Fashion Editor of Antenna Magazine, the first mainstream magazine dedicated to the newest and coolest products on the horizon. Featuring everything from fashion to footwear and technology to cars, Antenna is considered to be a non-disposable guidebook for the progressive streetwear community.
Kelly “Risk” Gravel, who will be following Street trends throughout MAGIC, PROJECT and POOL, is world-renowned graffiti artist and the founder of Third Rail clothing. After years as a successful designer and fashion entrepreneur, Risk has shifted his attention back to art and his work can be seen in motion pictures, music videos and art galleries throughout the world.
Daniela Gilbert will lend her eye to the latest trends in materials and manufacturing from a Sourcing perspective. Daniela is a former fashion editor at WWD and HFN, where she conceptualized and developed the publications’ textile trend reporting and feature stories. Most recently, she held various textile executive positions with leading brands including Diane von Furstenberg and Chado Ralph Rucci, sourcing fabrics and materials from around the world.
Register to follow MAGIC on Twitter today at:
Project Global Tradeshow Twitter handle: projectshow WWDMAGIC Twitter handle: wwdmagic MENSWEAR at MAGIC Twitter handle: menswearatmagic S.L.A.T.E. at MAGIC Twitter handle: slateatmagic STREET at MAGIC Twitter handle: streetatmagic Sourcing at MAGIC Twitter handle: sourcingatmagic POOLTRADESHOW Twitter handle: pooltradeshow
About MAGIC
Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – the MAGIC Marketplace. The August 2009 MAGIC marketplace will run from August 31 – September 2. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit www.magiconline.com.
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