New Media Technology News
New Media Technology News

Social Media Is Having A Positive Influence On Relationships

Reality Digital, the leading provider of social network software for brands and businesses, has identified that social networking trends have had a positive effect on relationships, on both a personal and familial level.

The rise of social media has inevitably spread to a wide range of audiences, an example of this being that parents are flocking to the likes of Facebook and Twitter, adding social media into their everyday lifestyle. As a result, brands are now able to communicate their messages through social media to a more mature generation of consumer, as well as the already present younger one.

As well as being able to communicate through social networks, families can now use multimedia within these networks to share videos and photographs, with video platform integration within social networks becoming increasingly popular. Video social networks such as Skype have also become popular as a way of maintaining relationships over long distances.

Social networks appear to have made big events such as children moving away to college or simply moving out easier for parents, as they no longer need to worry about not having any idea what or how their children are doing. Reality Digital has indicated that this development shows how far the effect of social media can reach.

Rob Proctor, Head of EMEA for Reality Digital, commented: “Social media is really starting to prove its vast worth as a communication tool for businesses to reach out to their consumers. The emerging age demographics on social networks provide a huge opportunity for brands, as it means that their ability to reach out to key audiences is enhanced.

“This is in turn paving the way for brands with a more mature consumer base to start using social networks as part of their marketing activity.”

Reality Digital provide web community software solutions for brands, increasing the reach of their marketing strategy by creating an online presence in the digital world. Brands can implement a variety of features to suit their needs, giving the network a unique feel to their audiences.

For more information on Reality Digital, please call 0203 1785 883, or visit realitydigital.com

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