Digital River Launches New B2B E-Commerce Solution Called Business Direct

. July 23, 2009 . 0 Comments

Digital River, Inc. (NASDAQ:DRIV), a leading provider of global e-commerce solutions, introduced a new B2B e-commerce solution called Business Direct. Through Business Direct companies can offer their global resellers, and business customers and partners private online portals for making direct purchases and renewing subscriptions. The login-based portals complete with tailored purchasing plans, custom pricing and financing options, are designed exclusively to help companies strengthen business relationships and increase their online sales.
“Today’s challenging market conditions call for companies to examine their prospective revenue streams and expose those that are untapped,” said Joel Ronning, Digital River’s CEO. “With Business Direct, we can help businesses efficiently unlock the revenue potential in the B2B market and turn their business relationships into long-term partnerships that continue to generate sales on an ongoing basis.”

Business Direct is designed to help companies manage their B2B businesses in a highly efficient and scalable way. The solution allows companies to launch as many self-service online portals, which are accessible through custom logins, as their business customers and partners require, based off of one, central product catalog. Further, companies can use Business Direct to easily design and deploy customized purchase plans for each partner. The plans can be tailored with unique product prices and selections, custom IDs and passwords, and pre-set purchase limits based on quantity or time-period thresholds. Through Business Direct, companies also can offer their partners a wide range of payment options, including Bill Me Later® Business, as well as extend lines-of-credit. As an integrated part of Digital River’s comprehensive global e-commerce platform, Business Direct offers companies end-to-end e-commerce services and tools, including transaction processing, digital and physical product fulfillment, and subscription renewal capabilities, among others.

The Business Direct solution complements Digital River’s recently announced Channel Partner Network program, also designed for the B2B market segment. Both solutions can help businesses mitigate channel conflict and enhance efficiencies with powerful program management tools. Channel Partner Network offers online businesses a comprehensive toolset to automate and simplify the complicated tasks related to managing their reseller and distributor relationships, including tracking and reporting sales and commissions, and running specialized marketing programs.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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