Social Media Analytics Company Attentio Announces New Organisation

. July 7, 2009 . 0 Comments

Attentio SA/NV (, the European leader in social media intelligence, is pleased to announce the appointment of Ms. Amaia Lasa as CEO.

Ms. Lasa is a marketing professional with a M.Sc. and over twelve years of increasing responsibilities within marketing and IT for the European headquarters of FedEx Corp. (NYSE:FDX) and Toyota Motor Corporation (NYSE:TM). Her extensive experience within market research, e-commerce marketing, IT development and people & process management has given her the necessary expertise to successfully lead an entrepreneurial organization such as Attentio. Ms. Lasa joined Attentio as COO in July 2007 and was appointed CMO in March 2009 with the objective of expanding Attentio’s sales and marketing organization in Europe.

Mr. Simon McDermott, Attentio’s co-founder and CEO for the past 3 years, will be assuming the role of United Kingdom Country Manager reflecting the recognition of the UK as Europe’s most important market for social media analytics. He will also become Attentio’s Chief Communication Officer. His background and unique experience in the industry will provide support to Ms. Lasa and the senior management team as they continue to expand the capabilities of Attentio’s innovative suite of social media analytics software.

“This is a natural next step in Attentio’s development and I am confident that Amaia will guide this exciting company to new levels of profitability, activity and growth. I am looking forward to working with her through this transition”, said Simon McDermott, Attentio’s CEO. “She brings a wealth of management and IT experience that is crucial for the current stage of Attentio with our aggressive market expansion strategy.”

In a move to strengthen the management team, Attentio’s principal founder and internet serial entrepreneur, Mr. Per Siljubergsåsen, has been appointed Chief Product Officer and will work closely with Attentio’s newly appointed CTO, Mr. Frizo Janssens on Attentio’s patent-pending analytics technology.

Mr. William Klippgen, technology entrepreneur and investor, will join Attentio’s Board of Directors, bringing relevant start-up and investment experience. Mr. Klippgen is executive director of Singapore seed investment fund BAF Spectrum Pte Ltd and is co-founder of European internet success

About Attentio SA/NV

Attentio SA is an emerging market intelligence company operating from Brussels tracking multi-national brands throughout Europe and rest of the world. Attentio’s Brand Dashboard™ is used to monitor and analyze social media such as blogs, twitter and news articles to provide comprehensive real-time insights into consumer behaviour and attitudes. For more information or to schedule a demonstration, please contact the Attentio sales team at +32 2219 8666 or visit our web site at


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