Article Archive for June 2009
Twitter Hype – Harvard Study
Twitter remains the preserve of a few, despite the hype surrounding it, according to Harvard research. Just 10% of Twitter users generate more than 90% of the content, a study of 300,000 users found. Estimates suggest it now has more than 10 million users and is growing faster than any other social network. The Harvard team found that more than half of all people using Twitter updated their page less than once every 74 days. And most people only ever “tweet” once during their ... Read More
Blenz Tweets to Success on Twitter
Blenz The Canadian Coffee Company Ltd has tweaked its online marketing strategy yet again. In addition to the recently launched www.blenzstore.com which provides products to Blenz coffee, tea and chocolate fans worldwide, and blenzcares.com which supports charity and fundraising drives with a turnkey coffee distribution program, Blenz has now taken a turn onto the new and rapidly growing branch called Twitter. Blenz uses Twitter to announce special events, store openings, and ... Read More
Business Wire to Highlight Press Releases as Key Disclosure Tool at NIRI 2009
Business Wire, exhibiting at the National Investor Relations Institute (NIRI) 2009 Annual Conference, will be highlighting its improved press release presentation at its Business Wire is High Definition booth. Business Wire’s superior formatting and delivery technology will demonstrate the continued benefit of using a widely-distributed press release — including full financial tables — as the cornerstone of disclosure strategy, rather than a standalone web posting or a ... Read More
MMI Associates, Inc. Releases Podcast On Twitter Public Relations Applications
Patty Briguglio, president of MMI Associates, Inc. (www.mmimarketing.com), a Raleigh-based public relations firm, has announced the release of a podcast outlining the public relations applications of Twitter, a social networking and micro-blogging website that is growing in popularity. In the podcast, MMI new media specialist Bobby McDonald discusses how to use Twitter, who is using Twitter and what benefits Twitter provides for public relations professionals. MMI is launching the podcast ... Read More
Sumèr Launches New Website and Reinvents How Companies Connect to Customers Through Web Copywriting and Marketing
Veteran web copywriting company Michelle Salater Writing & Editorial, LLC, has relaunched with a new name, new website, and several new services. Now called Sumèr, LLC, the Charleston-based company specializes in web copywriting, SEO copywriting, and the marketing and promotion of websites after ch. Marketing a business online differs greatly from marketing offline. For many business owners, necessary online marketing techniques such as optimization for the web and social media ... Read More
Online Retailer Stays In Touch With Customers Through Twitter
In a world where people barely have time to gesture a friendly wave to a neighbor or stand in line long enough for fast food, micro-blogging Twitter has found an effective and increasingly acceptable place within todays micro-managing society. GreenNationGardens.com is accommodationg busy customers with lightning fast updates and announcements. “While email delivers relevant information to customers such as feature articles, tips, updates and pricing, it does not measure up to the ... Read More
