HubSpot Adds Social Media Monitoring for Small Businesses

. June 30, 2009 . 0 Comments

HubSpot announces a social media monitoring feature, the newest addition to its inbound marketing software. The tool tracks a small business’s activity on social media sites, monitoring the company’s brands, relevant industry keywords and online coverage and activity of competitors as an integrated part of HubSpot’s inbound marketing system.

http://www.hubspot.com/blog/bid/4884/HubSpot-Introduces-Social-Media-Monitoring-to-Inbound-Marketing-System

While other social media monitoring services can be expensive and geared toward big businesses, HubSpot’s new social media integration offers an affordable way for small businesses and marketing professionals to monitor and share relevant, interesting content with their communities. As an integrated part of HubSpot’s comprehensive inbound marketing software, the social media monitoring tool eliminates the need for companies to use multiple marketing tools and services.

HubSpot’s social media monitoring tool collects new content daily that is relevant to a company’s industry keywords or brands. The tool makes it easy for users to post the content to Facebook, Twitter and other social media sites; comment on it; and track the developing conversations. The tool offers a simplified way for a company to engage with its audience to establish itself as a thought leader and a hub for interesting, useful information about its industry.

The social media monitoring feature is integrated with HubSpot’s inbound marketing system, a software platform including tools that allow professional marketers and small business owners to get found online by managing search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. There is no additional cost to existing customers for the new tool.

“Many small businesses struggle to manage multiple tools in attempt to monitor their online brands while working within tight budgets,” said HubSpot CEO and co-founder, Brian Halligan. “HubSpot has added social media monitoring to our inbound marketing software to let small businesses easily manage their online presence using one comprehensive system they can afford.”

Learn more about HubSpot’s inbound marketing software at http://www.hubspot.com/products.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://grader.com.

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