Gigya Launches WordPress Plug-in Making It Easy to Add Social and Authentication Features Enabling Facebook Connect, MySpaceID, Twitter, OpenID, Functionality

. June 29, 2009 . 0 Comments

Gigya, Inc., the leading technology for connecting content and consumers with the social web, today announced that its Socialize technology is now available as a plug-in for WordPress. WordPress, the largest self-hosted blogging and OpenSource toolset in the world, has quickly become a favorite among developers seeking rich functionality and ease of use.

The new Socialize plug-in enables WordPress sites to easily add multi-dimensional social and authentication functionality by providing a single point of access to Facebook Connect, MySpaceID, Sign in with Twitter as well as OpenID providers like Gmail, Yahoo! Mail and AOL Mail. The plug-in is available on Gigya’s website at or on WordPress at

Powerful Authentication, Social and Promotional Features
WordPress sites that implement the plug-in have immediate access to a variety of powerful authentication and social features. Users can log into the site using their social network or webmail identity, enabling the Socialize plug-in to personalize the user experience by displaying the user’s name and image. Users can also update their status, promoting their activity to the newsfeeds of their social network, or invite specific social network friends with a custom message, driving traffic back to the original site. The Socialize WordPress plug-in also enables users to post comments on blog posts directly to their newsfeed on Facebook.

With the Socialize WordPress plug-in any site can allow users to share content or a specific event on the website. By integrating user profile and social graph data, Socialize makes the user experience social.

“It has never been easier to add so many social features to a WordPress powered site,” said Patrick Salyer, Director, Business Development, Gigya Inc. “No engineering skills are needed to add this functionality to your WordPress Toolbox. It is a great way to include seamless authentication, social and sharing features on any WordPress website.”

Gigya has also released a plug-in for Wildfire, the industry standard platform for sharing content to more than 70 destinations. The Wildfire WordPress plug-in enables bookmarking and email functionality for blog posts, providing another way for users to share content with friends and followers.

Currently, plug-ins for both WordPress and bbPress, WordPress’ forum software solution are available. They are both fully configurable from the WordPress administration panel, require little time to install, and require no programming knowledge.
Socialize’s code is also OpenSource, so developers can customize it as desired for their specific site needs.

About WordPress:
WordPress was born out of a desire for an elegant, well-architected personal publishing system built on PHP and MySQL and licensed under the GPL. It is the official successor of b2/cafelog. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product. We hope by focusing on user experience and web standards we can create a tool different from anything else out there. For more information, please visit:

About Gigya:
Gigya’s technology is the standard for connecting content and consumers with the social web, providing publishers and marketers with powerful tools for increasing audience reach and engagement. Reaching more than 250 million people each month, Gigya’s innovative widget advertising network enables marketers to engage consumers in social environments and enlist them as brand advocates. The company’s Wildfire and Socialize products enable publishers to syndicate and track their content across more than 70 unique platforms, and to integrate and promote their own websites with popular social platforms like Facebook, MySpace and Twitter. Publishers and advertisers including Coca-Cola, DoubleClick, Electronic Arts, Hyundai, JCPenney, Kraft, Levis, Photobucket, Samsung, Turner and Unilever choose Gigya to connect their content with the social web.


Category: News

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