Interteam, ARPU-UP and SidEffect Team Up to Offer Rich Media Press Releases

. June 1, 2009 . 0 Comments

Interteam Content Services, a provider of quality written content for web sites; ARPU~UP, a provider of online marketing strategy consulting services; and SidEffect, a post production house for TV commercials, screen design and corporate videos, have joined forces to offer rich-media press releases.

The new service will allow companies, corporations and large organizations to submit press releases that include webcasting, webinars, video and audio, making it easier for them to deliver their marketing messages. Such announcements can contain a statement by the CEO, feature a new product or demonstrate a unique service.

The new alliance offers a solution that guarantees that the press release is well written, visually attractive and targeted at the right audience. The release will be viable on major news search engines such as Google News, Yahoo News and Topix, and will be distributed to leading bloggers who cover the specific industry in which the client is active.

Such a PR campaign will include guerrilla marketing, the usage of social networks such as Facebook, LinkedIn and Twitter in order to increase visibility and grow Web traffic.

“Well written press releases that include rich media have a much better chance of being read by the targeted audience,” said Dan Gerstenfeld, CEO of Interteam Content Services. “By offering a package that includes written and filmed features, we can assure that the message is delivered in a cost efficient manner, allowing clients to increase return on investment at times when budgets are tight.”

“The move is in line with the global shift in online PR and the move to social media marketing,” said Boaz Babai, ARPU~UP’s CEO. “Search engines are now ranking higher content that includes video. By providing this service, we expose our customers to a large audience that will easily find them on leading search engines and popular Internet venues such as YouTube.”

“By using cutting edge video technology we can significantly improve the content’s value in order to ensure that our press releases will stand out,” said Ilan Weissman, SidEffect’s CEO. “With our team members’ expertise in the different aspects of social media, we can offer a one of a kind solution.”

About Interteam Content Services
Interteam Content Services specializes in writing for web sites. The company assures that the information users obtain from its clients’ web sites is well written and presented, interesting, accurate and up-to-date. Interteam Content Services was founded by veteran journalist Dan Gerstenfeld.

The company specializes in business, finance and hi-tech, and provides services to a wide range of companies in Israel and abroad. Interteam’s clients include some of Israel’s leading financial institutions, real estate companies and venture capital and private equity funds.

For more information about Interteam, please visit,

ARPU~UP is a Web marketing strategy consulting firm providing online marketing strategies to innovative business start-up companies. ARPU~UP provides an effective method of driving highly targeted visitors to web sites using Web marketing techniques, including: natural SEO, PR optimization and delivery, Pay-Per-Click (PPC) campaign management, social media promotion and smart online guerrilla marketing.

For more information about ARPU~UP, please visit,

About SidEffect
SidEffect provides a “one-stop-shop” for corporate video productions. With a deep understanding of technology and a lot of experience in marketing and advertising, SidEffect translates the customer’s needs into effective, contemporary cinematographical language of video presentation that showcases the specific service, product or company.

The company handles production, concept developing, scripting, direction, graphic design, editing, special effects, 3D animation and sound. The result is a video presentation that visually presents a sharp and clear message. It draws an image of a professional company, and can best serve as the client’s vehicle to get its corporate message across.

For more information about SidEffect, and to view corporate videos examples please visit at,

Interteam – Company contact:
Dan Gerstenfeld

ARPU~UP – Company contact:
Boaz Babai

SidEffect – Company contact:
Ilan Weissman


Category: News

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