LinkShare Adds 74 New Advertisers

. November 5, 2008

LinkShare, a global online advertising services provider, today announced the addition of 74 new advertisers to its network for the third-quarter of 2008. The new customer count outpaces LinkShare’s second-quarter growth, reflecting both the company’s success in providing full-service online marketing solutions as well as the increasing demand for performance marketing as a result of the current economic landscape.

“Now more than ever companies are looking for measurable return on investment from their marketing dollars,” said Yasuhisa “Yaz” Iida, Co-President, LinkShare Corporation. “We are pleased to see these new customers joining LinkShare’s network for performance-based marketing solutions. For all of our customers — both existing and new — LinkShare consistently strives to provide excellent services while developing new and relevant technologies that support the specific and evolving needs of today’s online marketers.”

Known for attracting large, sophisticated ecommerce companies, third-quarter additions to LinkShare’s network include 42 small-and-medium-sized companies. Ecommerce programs, such as cost-per-action (CPA) marketing, that are measured based on performance, have become a vital part of many business strategies as a way to significantly improve both revenue and ROI.

“LinkShare is proud to welcome so many small-and-medium-size businesses to our network,” said Jonathan Levine, Co-President, LinkShare Corporation. “In today’s tough economy, these advertisers can benefit from our global network of publishers to market and sell their products while tracking each affiliate marketing dollar spent. LinkShare continues to offer a dynamic interactive network where advertisers and publishers of all sizes can work together to form mutually beneficial relationships.”

Third-quarter additions to the LinkShare network include companies within the Internet’s fastest-growing and most dynamic markets, including retail, media and fashion. One small-to-medium-sized business that has joined the LinkShare Network is Hay House, Inc.

Hay House

“Hay House was started by one woman with an idea, and has now become one of the fastest growing self-help and transformational publishers in the world,” said Tiffini Alberto, Internet affiliate manager, Hay House, Inc. “Through our partnership with LinkShare, our affiliate marketing program is on track to generate nearly $1,000,000 in revenue this year. Our network has grown to include more than 4,700 affiliates that carry the Hay House brand. We are able to manage and track our affiliates’ successes using LinkShare’s extensive portfolio of services, which allows us to focus on building and maintaining customer relationships and growing our brand. ”

Despite recent macro-economic trends, online retail sales are expected to reach $44 billion this holiday season. For companies seeking to reach the widest audience of prospective buyers, affiliate marketing programs have proven to be extremely cost-effective.

About LinkShare

LinkShare Corporation provides ecommerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing. Advertisers can increase their online sales by leveraging LinkShare’s massive performance marketing network along with expert consultative services and patented technology. Superior service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results.

LinkShare clients include Fortune 500 and other prominent and emerging companies doing business online, including J.C. Penney,, American Express, and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. LinkShare is a division of Rakuten, Inc.

About Rakuten, Inc.

Headquartered in Tokyo, Rakuten is one of the world’s largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten, Inc. is a publicly traded company in Japan (JASDAQ: 4755).

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