Pay Per Click (PPC) Summit, the leading Search Engine Marketing (SEM) conference, today unveiled the new agenda for the Los Angeles Summit taking place on Sept 25-26, 2008. With so many companies reporting marketing budget cuts this year, marketers are moving their spending from traditional campaigns to online marketing tactics to save money and increase results. PPC Summit LA will address the factors that will help marketers integrate search engine marketing into their overall marketing plan and provide how-to strategies for optimal results. Sessions will cover hot topics such as: A Complete Overview of Search Engine Marketing, Improving Quality Score for Better ROI, and All You Need to Know to be a Successful Google Adwords Advertiser. PPC Summit is offering a $200 early bird discount for those that register by Sept.18.

http://www.ppcsummit.com

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