Australia’s Digital Media Advertising and Marketing Industry

. July 30, 2008

DUBLIN, Ireland – Research and Markets

( has announced the addition of the “Australia – Digital Media – Advertising and Marketing Industry” report to their offering.

Rather belatedly, many advertising companies have now also jumped on the digital media bandwagon. Their late arrival in this market of course left the door wide open for new companies in this market. Key companies in this market are BlueFreeway, destra, Hyro, belong, Photon and Premium TV. Affiliate networks (the tail) poach advertisers from the high traffic portals and news and information sites. Existing advertising agencies will also be with us for a long time to come and will surely start increasing their share in the market as well. In the mobile market the mobile operators still want to call the shots and are reluctant in opening their networks, however changes are starting to occur in 2008. In February 2008, DoubleClick announced a plan to launch its Advertising Exchange auction system in Australia to sell online advertising space, following a similar move by Yahoo!

Key Topics Covered:


Digital marketing companies
– Introduction
– Affiliate networks (the tail)
– belong
– destra
– Overview
– destra Media
– destra Entertainment
– Musicpoint
– BlueFreeway
– – Company overview
– – Acquisition of destra Holdings
– – Other acquisitions
– – Strategy overview
– Hyro
– MediaCom
– Photon Group – belong
– Premium TV
– BeamMe.Info

Online advertising auction systems
– Global developments
– Local launches – Yahoo! and DoubleClick

New advertising models

Industry analysis
– Digital advertising agencies – a brief analysis
– The changing role of ad agencies in a world of rising digital media
– Advertising industry needs to go digital
– Traditional media were missing in action
– Broadcasters are too broad

Mobile advertising
– Market trends
– Mobile advertising on the rise
– Market statistics
– Vodafone’s mobile advertising charter
– Vodafone takes the lead
– Hutchison is testing
– Telstra launching services in 2008
– Industry analysis

Dubious ‘advertising’ tactics
– Mouse-trapping
– Spawning
– Spam

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