Magazines with a New Way to Acquire National Advertisers

. July 5, 2008

Since 2003, MediaBids has been working to make buying and selling print advertising easier. Its website, www.mediabids.com, has provided a unique marketplace for publications and advertisers to interact, using online tools to buy and sell print advertising space. As a result of growing demand by advertisers for a print advertising system that combines an easier way to place ads with a results-driven payment structure, MediaBids developed its Per-Inquiry Print Advertising Program.

MediaBids’ Per-Inquiry (PI) Print Advertising Program enables newspapers and magazines to run ads from a select group of national advertisers simply by filling out a form on the MediaBids website. These advertisers pay for their print advertising on a Per-Inquiry basis – meaning there is a fixed dollar amount they will pay for each lead or sale generated from their ads placed in newspapers & magazines. Current advertisers available for publications to choose from include: Vonage, Dish Network, Walkfit, Allcare, Tronix Country, Moscow Ballet, Inches-A-Weigh, Associated Tax Relief and more – a full list can be seen here: http://marketing.mediabids.com/pi/AllAdvertisers.html

MediaBids delivers creative to the publication for the requested advertiser – each ad has a response-tracking mechanism in place and publications are provided with reporting information. Currently, MediaBids has over 1,300 publications nationwide placing advertisements on a per-response basis.

“I have been extremely pleased with the Per-Inquiry ad program offered by MediaBids. It’s a fantastic way to create advertising revenue, as well as give our newspaper a continuing stream of new advertisers that come from efforts outside the traditional methods we use,” says Dave Gwiazdon, Associate Publisher, The Sacramento Union.

“We’ve worked with thousands of print advertisers over the years who have echoed the same sentiment – it’s not the medium, it’s the method. Our advertisers love print advertising, some just don’t love the conventional way of buying. That’s where we hope our Per-Inquiry Advertising Program will come in – providing advertisers with a program that pairs tracking capabilities and a results-based payment structure with a medium that can deliver a unique level of response, branding and engagement,” says Jedd Gould, President, MediaBids.com.

Publications and advertisers can learn more about MediaBids’ Per-Inquiry Advertising Program by visiting: http://marketing.mediabids.com/pi/

Web Site: http://marketing.mediabids.com/pi/

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