DUBLIN, Ireland – Research and Markets (http://www.researchandmarkets.com/research/5776a8/australia_digita) has announced the addition of the “Australia – Digital Media – Advertising and Marketing Industry” report to their offering. Rather belatedly, many advertising companies have now also jumped on the digital media bandwagon. Their late arrival in this market of course left the door wide open for new companies in this market. Key companies in this market ... Read More

Online advertising is up to four times more effective than traditional media advertising, according to the results of a recent survey conducted on behalf of ad agency ADZMedia. The study into advertising media looked not only at traditional advertising channels but also into emerging advertising methods online to gauge impact, branding and return on investment, in a bid to rank these different advertising channels. Mark Webster of ADZMedia ( http://www.adzmedia.co.uk/ ) said although ... Read More

KANSAS CITY, MO – Adknowledge announced today that AdStation.com, the industry leading cost-per-click affiliate network has increased affiliate payouts by twenty percent in the second quarter. The increase in yield resulted from a combination of corporate strategies including: creative optimization, targeting and competition by advertisers within its auction marketplace. “We have spent a great deal of time this quarter optimizing every part of our system,” said Mike ... Read More

Since 2003, MediaBids has been working to make buying and selling print advertising easier. Its website, www.mediabids.com, has provided a unique marketplace for publications and advertisers to interact, using online tools to buy and sell print advertising space. As a result of growing demand by advertisers for a print advertising system that combines an easier way to place ads with a results-driven payment structure, MediaBids developed its Per-Inquiry Print Advertising ... Read More

SAN DIEGO – Two of the most fundamental issues of online shopping are driving traffic to a website and generating a completion of sale from that visit. In order to further increase the traffic and sales of its merchants, Zoovy, Inc. a leader in e-commerce technology, has partnered with Google Checkout, a checkout service that assists both of the issues simultaneously. Google Checkout not only provides an easy and secure checkout process, but it also identifies its approved ... Read More