Archive for July, 2008

Australia’s Digital Media Advertising and Marketing Industry

Wednesday, July 30th, 2008

DUBLIN, Ireland – Research and Markets
(http://www.researchandmarkets.com/research/5776a8/australia_digita) has announced the addition of the “Australia – Digital Media – Advertising and Marketing Industry” report to their offering.
Rather belatedly, many advertising companies have now also jumped on the digital media bandwagon. Their late arrival in this market of course left the door wide open for new companies in [...]

Online Advertising Up To 4 Times More Effective Than Traditional Media

Tuesday, July 8th, 2008

Online advertising is up to four times more effective than traditional media advertising, according to the results of a recent survey conducted on behalf of ad agency ADZMedia.
The study into advertising media looked not only at traditional advertising channels but also into emerging advertising methods online to gauge impact, branding and return on investment, [...]

AdStation.com Affiliate Network Improves Yields by 20%

Monday, July 7th, 2008

KANSAS CITY, MO – Adknowledge announced today that AdStation.com, the industry leading cost-per-click affiliate network has increased affiliate payouts by twenty percent in the second quarter. The increase in yield resulted from a combination of corporate strategies including: creative optimization, targeting and competition by advertisers within its auction marketplace.
“We have spent a great deal of [...]

Magazines with a New Way to Acquire National Advertisers

Saturday, July 5th, 2008

Since 2003, MediaBids has been working to make buying and selling print advertising easier. Its website, www.mediabids.com, has provided a unique marketplace for publications and advertisers to interact, using online tools to buy and sell print advertising space. As a result of growing demand by advertisers for a print advertising system that combines an easier [...]

Zoovy Partners with Google Checkout to Increase Click-Through Rate and Decrease Cart Abandonment

Tuesday, July 1st, 2008

SAN DIEGO – Two of the most fundamental issues of online shopping are driving traffic to a website and generating a completion of sale from that visit. In order to further increase the traffic and sales of its merchants, Zoovy, Inc. a leader in e-commerce technology, has partnered with Google Checkout, a checkout service that [...]




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