Truveo Improves Video Search

. June 13, 2008

SAN FRANCISCO – Truveo, the leading video search engine, today launched a major update to its website that improves the performance and makes the site more useful to consumers. The new site is available at; localized versions of the new Truveo experience are available in 16 other countries.

“Consumer interest in online video has exploded, and video is now one of the key drivers of audience and traffic growth on the Web, which increases the importance of a quality video search product,” said Kevin Conroy, Executive Vice President of AOL. “Truveo offers consumers in the U.S. and abroad the most advanced video search tool to find what they’re looking for, and as a result it’s seen dramatic global growth. The enhancements to only improve what is already the best video search experience.”

“A great video search experience comes from the combination of a great user interface and advanced technologies that return relevant results in a fraction of a second, while keeping up with videos that appear as fast as breaking news,” said Pete Kocks, President of Truveo and Vice President of AOL. “Ever since it was founded, Truveo has been recognized as having the leading video search technologies and interface. Today, with the launch of the new, we’ve put ourselves even further ahead.”

With the release of the new site, Truveo has made the following changes:

Faster viewing of videos: The time it takes to start watching a video is greatly improved in the new website. Whether the video is available on another website or plays back embedded on the Truveo website, every effort has been made to decrease the time it takes to start watching the video through functions such as auto-play.

Improved display of related videos: Every time a video is played on Truveo, a display of related videos is now prominently presented, making it easier for users to find other videos of interest.

Expanded and easier video sharing: Truveo now prominently provides a URL and an embed code for every video. This embed code allows users to integrate a Truveo search widget on their blog or website.

Simplified ratings: Users can now rank videos through a thumbs-up or a thumbs-down rating system.

Cleaner look and feel: The look of the site has been brightened and simplified to let users more easily find videos, the search box and other elements.

In addition, all of the Truveo sites use the recently introduced localized ranking algorithms that vary the order of search results to deliver the most relevant results to each country’s Truveo users. For example, a search on Truveo’s France portal,, will be more likely to turn up French language videos from French media companies such as France24.

Truveo’s 17 portals are available at the following addresses:





Hong Kong






The Netherlands





United Kingdom

United States

About Truveo

Truveo is the search engine for video, making it possible for consumers to search and browse through over 100 million videos from thousands of sources across the Web. Truveo was founded by some of the industry’s leading experts in video search technology and has built one of the largest and most up-to-date indexes of high-quality video on the Web. As a result, Truveo enables users to find video that cannot be found in any other search engine. Truveo first launched its industry-leading search engine in 2005 and today, the Truveo search engine powers video search on some of the most popular destinations on the Web, including AOL Video, AOL Search, Brightcove, CBS RADIO’s sites, Clevver, CSTV, Excite, Flock, Infospace, Kosmix, Microsoft Corporation, Pageflakes, PureVideo, Qwest, CNET’s, Sportingo, Sports Illustrated, Widgetbox and YourMinis, reaching an audience of over 75 million users a month. Truveo’s critically-acclaimed flagship destination,, has received widespread praise, establishing itself as the leader in the fast-growing video search market.


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