AdBrite Network Exceeds 50000 Sites

. March 5, 2008

SAN FRANCISCO – AdBrite, the Internet’s Ad Marketplace, announced today that over 50,000 websites are now active in its online advertising marketplace, making AdBrite second only to Google among ad providers in number of sites. AdBrite also announced that the company is serving 8 of the 20 largest US online media properties.

The AdBrite network has grown rapidly over the past 18 months. AdBrite provided ads to over 50,000 websites in February 2008, having grown from 20,000 sites in September 2006. ComScore reported AdBrite as the fourth-largest ad network by pages viewed (December 2007), serving ads on 25 billion pages for the month. Currently adding thousands of new sites each month, AdBrite has established itself as a scale leader, helping major web publishers as well as niche specialty sites run relevant advertising and maximize revenue yield.

“We’re pleased that 50,000 websites choose AdBrite to deliver rich, relevant advertising to their sites,” said Ignacio Fanlo, CEO of AdBrite. “AdBrite’s large, diverse base of quality publishers helps advertisers reach their target audience across any audience demographic, content type, behavior, or geography.”

AdBrite now serves some of the web’s largest media properties. Eight of ComScore’s top 20 media properties are AdBrite partners. AdBrite offers banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, via a transparent auction-based marketplace.

“We’ve expanded on our core strength as a self-serve publisher marketplace to partner with many of the world’s largest web properties,” continued Fanlo. “AdBrite’s mix of high-reach publisher brands and engaging specialty content sites is an unbeatable combination for advertisers and publishers alike.”

Scale has also brought specialization to AdBrite’s marketplace, which features specialty channels like Entertainment, Women’s Lifestyle, Social Networking, and Sports & Outdoors. These channels reach millions of unique users each month, while at the same time enabling savvy advertisers to focus their buys by site content or user base.

“AdBrite helped SONY BMG deliver our artists’ products to targeted audiences across a large, diverse set of high-quality sites,” said Kyle Sherwin, Vice President of Media at SONY BMG. “AdBrite’s mix of ad products and transparent marketplace model have made for several successful campaigns. In addition to providing great results, AdBrite offers terrific client service.”

About AdBrite

AdBrite is the Internet’s Ad Marketplace. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite has created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. In January 2008, AdBrite ads reached 85 million unique users in the U.S. (ComScore).

AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more information, visit http://www.adbrite.com.

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