AdMission Empowers Publishers with Online Rich Media Display Ad Creation

. February 26, 2008

ORLANDO, Fla – 2008 NAA MARKETING CONFERENCE – AdMission Corporation, the leading provider of dynamic online display advertising solutions, today announced that the Company has provided publishers with a Web-based application for the creation of online rich media ads featuring live inventory, branding and direct response. Ad creator, a component of the patented AdMission advertising platform, may be accessed via http://www.admission.net/ to build campaigns with ads and accompanying distribution for advertisers. Ad creator may also be “white labeled,” or specifically customized for corporate publishing groups with unique branding and custom ad templates.

AdMission’s unique online ads feature an advertiser’s live, real-time inventory to provide increased consumer engagement and conversion. Multiple ad creator templates in IAB-standard formats have interactive features including photos, Web links and live product search. An ad may be built in minutes without the intervention of a graphics professional. Sales representatives, account managers, or other publishing staff may quickly create spec ads and previews suitable for presentation to advertisers.

AdMission’s ad creator for autos also provides publishers access to over 1.4 million units of autos inventory, dynamic landing pages, and 9600 dealers included in the application’s database. Publishers may use these contacts and their pre-processed inventory to create AdMission advertising campaigns for local dealers.

“It’s imperative that we continue to provide advertising solutions that maximize our advertisers’ visibility, clicks, and conversions,” said Lori Cox, online classified products manager for the Las Vegas Review Journal. “AdMission’s ad creator lets us offer a new, interactive online advertising product for local dealers. The convenience of the ready-to-place inventory in the autos database, combined with the ease with which we can build these ads, makes this a very desirable tool for our sales reps.”

“Local market knowledge is essential for consumers as well as local advertisers,” said Sarah Pate, president and CEO of AdMission Corporation. “Our publishing partners are experts in their markets. What they need are cost effective solutions that meet the specific needs of local advertisers. We have removed the barriers and time constraints typically associated with creating effective rich media online ads. Live autos inventory adds direct relevance for local consumers, creating higher engagement and click-through rates and in turn, attracting new advertisers and growing online ad revenue.”

Attendees at the 2008 NAA Marketing Conference in Orlando, FL, February 24-27, may visit AdMission in booth number 901.

About AdMission Corporation

AdMission Corporation provides next-generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are customized to target consumers in response to behavioral, contextual, and geographic inputs. The advertiser’s brand, message, and live product inventory are merged dynamically to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at http://www.admission.net/.

Share

Category: News

Comments are closed.