Chitika Forms Media Planner Advisory Board in Boston

. February 7, 2008

MARLBOROUGH, Mass. – Chitika, a leader in online branding and advertising, today announced that it has formed the Chitika Media Planner Advisory Board, a group of experienced media planners from six of Boston’s leading interactive agencies: Almighty, Blitz Media, Carat Interactive, Digitas, One to One Interactive and Pixel Bridge. The Board will help Chitika continue its path of innovation in online branding and advertising by providing feedback and guidance on what leading brands require for successful media campaigns. Chitika’s advertising partners are demanding new branding solutions in the blogosphere and social networks, and the company is responding with innovative new programs that make brand advertising work on the new web.

The Chitika Media Planner Advisory Board members include:

Jessica Richards, One to One Interactive – Jessica brings expertise in everything from traditional display banners and sponsorships to mobile, social media, podcasts and in-game advertising. She joined One to One Interactive from Mullen.

Jon Hwang, Carat – Jon has developed cutting-edge media plans for some of the largest brands in the technology, fashion, consumer electronics, hospitality and market research industries. His recent client experience includes Motorola, Reebok, Rockport and Synovate.

Kelly Clarke, Blitz Media – Kelly is a seven-year media planning veteran with a strong background in digital display, mobile and analytics. She is an active member in the Boston Interactive Media Association (BIMA).

Lisa Girolamo, Pixel Bridge – Lisa is an online advertising innovator, with marketing and media planning experience that spans more than 10 years. She is active in BIMA and a contributing writer for the Online Advertising Guide on About.com.

Rachel Jackson, Almighty – Rachel is expert in executing both traditional and digital media campaigns. Her recent experience includes work for New Balance, The Organic Cow and WorldWinner

Robert Orr, Digitas – Robert is an interactive marketing expert with strong “big brand” experience. His recent clients include: AT&T, Delta Air Lines, Kraft Foods and Time Warner Cable.

“We live and breathe online advertising and branding at Chitika, especially in the blogosphere, and we are always exploring innovative solutions to help our advertisers reach consumers online. The key to any brand’s successful campaign is the right combination of technology and media planning, and that’s a real art and science,” said Venkat Kolluri, chief executive officer at Chitika. “Thanks to the gracious commitment of time and talent from this new Board, we’ll be able to tailor our innovate advertising and branding solutions to mirror exactly what today’s most innovative brands and agencies want as they increasingly take clients online.”

About Chitika

Chitika (www.chitika.com) is a full-service online advertising network specializing in the blogosphere and social networks. Today, it engages buyers, brands and bloggers by serving interactive, user-controllable ads directly within relevant posts. Recently, Chitika expanded micro advertising into social networks by enabling independent Facebook application developers to earn revenue as ad-supported micropublishers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. For advertisers and media buyers, Chitika is a proven channel for targeting online consumers and qualified buyers – as they are actively considering a purchase – and engaging them in relevant, brand-specific or product-specific conversations. Founded in 2003, Chitika now serves more than one billion ads per month and counting.

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