Article Archive for January 2008
Sulekha.com offers classified ads on mobile phones
Sulekha.com, a social networking and local commerce website for Indians worldwide, has introduced classified ads on mobile handsets. The new feature will enable users to view the classified listings, post a classified ad and access them through their mobile handsets. This service also enables users to receive responses for their classified advertisements through short messaging service (SMS). “India is emerging as a forerunner in using the cell phone as a tool to access the Internet. ... Read More
Save-A-Lot Selects Nielsen as Marketing Information Provider
The Nielsen Company announced today it has signed an agreement with Save-A-Lot, establishing Nielsen as Save-A-Lot’s preferred provider of marketing information for merchandising and market decision support across the 1,150-store chain. The multi-year agreement marks the first time Save-A-Lot has agreed to a limited release of its company-owned store scanning data. Under the contract, Save-A-Lot will utilize Nielsen’s services to obtain a more granular view of their customers, including ... Read More
ADRevolution Increases Client Revenues by 33% with Release of NIME v. 1.01
ADRevolution, LLC, Austin Andrew Westmoreland, 512-473-8979, ext. 302 andrew.westmoreland.press@adrevolution.com www.adrevolution.com ADRevolution upgraded its self-learning ad-matching algorithm in December with stunning results. Publishing clients, who are sellers of advertising space in ADRevolution’s Ideal Advertising Marketplace(sm) are already reaping the benefits: a 33% increase in advertising revenues. ADRevolution’s advertising clients, who are buyers in the Marketplace ... Read More
Google Looking To Expand Print Ad Auction To U.K. Papers
Google is talking with several British newspaper publishers about extending to the U.K. its Google Print Ads auction system for selling space in their pages, according to a report in the Sunday Times of London. “This expansion will worry bosses of rival media companies, including ITV chairman Michael Grade, who has already called for greater regulation on the fast-growing Google,” the Times article by James Ashton said. Google has been selling print ads for U.S. newspapers since ... Read More
