Save-A-Lot Selects Nielsen as Marketing Information Provider

. January 11, 2008

The Nielsen Company announced today it has signed an agreement with Save-A-Lot, establishing Nielsen as Save-A-Lot’s preferred provider of marketing information for merchandising and market decision support across the 1,150-store chain. The multi-year agreement marks the first time Save-A-Lot has agreed to a limited release of its company-owned store scanning data.

Under the contract, Save-A-Lot will utilize Nielsen’s services to obtain a more granular view of their customers, including their attitudes, purchase decisions and shopping patterns. The agreement will also enable Nielsen to expand its current relationship with SUPERVALU, one of the largest companies in the U.S. grocery channel.

“Save-A-Lot is pleased to work with Nielsen in our continuing efforts to better understand and serve our customers,” said Bill Shaner, president and CEO, Save-A-Lot. “The rich data sources available through Nielsen will help us achieve our mission of making a real difference in the lives of our customers.”

Until now, Save-A-Lot has not released its corporate store scanning data to marketing information providers.

“It is business critical for Save-A-Lot to operate efficiently and effectively and at Nielsen, we understand that,” said Dan Sacco, senior vice president of Client Service for ACNielsen, a service of The Nielsen Company. “Save-A-Lot’s decision to release scanning data to Nielsen is very significant, because we have the content, the marketing information and the analytic power to help them understand their customer better than ever before. Adding their scanning information only enhances the top quality information we can provide.”

About Save-A-Lot

Save-A-Lot is one of the nation’s leading extreme value, edited assortment grocery chains, operating more than 1,150 value-oriented stores in all types of neighborhoods – – urban, rural and suburban – – and delivers terrific savings, up to 40 percent compared to conventional grocery stores.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

Share

Category: News

Comments are closed.