Article Archive for January 2008
TheLadders.com Breaks First National Advertising Campaign
TheLadders.com, the world’s leading online marketplace for $100k+ jobs, today announced the launch of its first national advertising campaign. The company has tapped Fallon Minneapolis, one of the world’s leading creative shops, as its first agency of record. The partnership ushers in an exciting new chapter for TheLadders.com, which has experienced 100% growth each year since its launch four years ago. The company, which has been featured in The Wall Street Journal, USA Today and The New ... Read More
AT&T Advertising & Publishing Announces New Research Strategy for 2008 and Beyond
ST. LOUIS, – AT&T Advertising & Publishing, the nation’s largest Yellow Pages publisher in terms of revenue, has adopted a new research strategy to enhance and increase the information provided to advertisers about the usage and value of its advertising products. Beginning in January 2008, AT&T has retained M/A/R/C Research to measure usage in 275 directory areas, which represent more than 75 percent of advertisers’ investment dollars for AT&T Advertising ... Read More
Greenfield Online Launches New Corporate Website
Greenfield Online, Inc., (Nasdaq: SRVY) a global interactive media and services company, today announced the launch of a new corporate website to provide visitors, particularly shareholders, global clients, as well as current and prospective employees, a more balanced view of the global corporation and the businesses that make it successful. “This new corporate site delivers high level, balanced information about both of our very important business segments – comparison shopping solutions ... Read More
VODone Establishes Strategic Partnerships with Doubleclick
VODone Limited, a leading tele-media service provider in China, is pleased to announce today that the Company’s subsidiary TMD2 has entered into an agreement with DoubleClick Techsolutions (Beijing) Co. Ltd., a wholly-owned subsidiary of DoubleClick Inc., which specialize in digital marketing for Internet media and advertisers. Pursuant to the agreement, DoubleClick will provide expertise service — DART for Advertisers (“DFA”) to target and measure advertisers’ ... Read More
BizzFlip.com – The Entrepreneur’s Craigslist
Unlike the many less specialized classifieds both online and print, BizzFlip is able to leverage its niche platform by encouraging new start-ups to promote their product, service, blog, etc. on their site. They recently added a category entitled “StartUp Ads” adding value to its rapidly growing niche classifieds site considered to be The Entrepreneur’s Craigslist. “It’s really quite amazing how many startups are launching virtually everyday” mentions Forrest Kolb, ... Read More
Tbd Advertising Wins Graphis Gold Award For Logo Work
Tbd, a full-service advertising agency, today announced that it has won the Graphis Gold Award for its contribution to the Graphis Logo Design 7. Graphis produces this logo showcase publication once every four or five years, and the tbd-designed Odell Brewing Company logo was selected from an international pool of approximately 1,000 entries. “With a product like Odell, we knew the logo would play an integral role in shaping how the consumer viewed the brand,” said Paul Evers, president ... Read More
