TheLadders.com, the world’s leading online marketplace for $100k+ jobs, today announced the launch of its first national advertising campaign. The company has tapped Fallon Minneapolis, one of the world’s leading creative shops, as its first agency of record. The partnership ushers in an exciting new chapter for TheLadders.com, which has experienced 100% growth each year since its launch four years ago. The company, which has been featured in The Wall Street Journal, USA Today and ... Read More

ST. LOUIS, – AT&T Advertising & Publishing, the nation’s largest Yellow Pages publisher in terms of revenue, has adopted a new research strategy to enhance and increase the information provided to advertisers about the usage and value of its advertising products. Beginning in January 2008, AT&T has retained M/A/R/C Research to measure usage in 275 directory areas, which represent more than 75 percent of advertisers’ investment dollars for AT&T ... Read More

Greenfield Online, Inc., (Nasdaq: SRVY) a global interactive media and services company, today announced the launch of a new corporate website to provide visitors, particularly shareholders, global clients, as well as current and prospective employees, a more balanced view of the global corporation and the businesses that make it successful. “This new corporate site delivers high level, balanced information about both of our very important business segments – comparison shopping ... Read More

VODone Limited, a leading tele-media service provider in China, is pleased to announce today that the Company’s subsidiary TMD2 has entered into an agreement with DoubleClick Techsolutions (Beijing) Co. Ltd., a wholly-owned subsidiary of DoubleClick Inc., which specialize in digital marketing for Internet media and advertisers. Pursuant to the agreement, DoubleClick will provide expertise service — DART for Advertisers (“DFA”) to target and measure ... Read More

Unlike the many less specialized classifieds both online and print, BizzFlip is able to leverage its niche platform by encouraging new start-ups to promote their product, service, blog, etc. on their site. They recently added a category entitled “StartUp Ads” adding value to its rapidly growing niche classifieds site considered to be The Entrepreneur’s Craigslist. “It’s really quite amazing how many startups are launching virtually everyday” mentions Forrest ... Read More

Tbd, a full-service advertising agency, today announced that it has won the Graphis Gold Award for its contribution to the Graphis Logo Design 7. Graphis produces this logo showcase publication once every four or five years, and the tbd-designed Odell Brewing Company logo was selected from an international pool of approximately 1,000 entries. “With a product like Odell, we knew the logo would play an integral role in shaping how the consumer viewed the brand,” said Paul Evers, ... Read More

Sulekha.com, a social networking and local commerce website for Indians worldwide, has introduced classified ads on mobile handsets. The new feature will enable users to view the classified listings, post a classified ad and access them through their mobile handsets. This service also enables users to receive responses for their classified advertisements through short messaging service (SMS). “India is emerging as a forerunner in using the cell phone as a tool to access the ... Read More

The Nielsen Company announced today it has signed an agreement with Save-A-Lot, establishing Nielsen as Save-A-Lot’s preferred provider of marketing information for merchandising and market decision support across the 1,150-store chain. The multi-year agreement marks the first time Save-A-Lot has agreed to a limited release of its company-owned store scanning data. Under the contract, Save-A-Lot will utilize Nielsen’s services to obtain a more granular view of their customers, ... Read More

ADRevolution, LLC, Austin Andrew Westmoreland, 512-473-8979, ext. 302 andrew.westmoreland.press@adrevolution.com www.adrevolution.com ADRevolution upgraded its self-learning ad-matching algorithm in December with stunning results. Publishing clients, who are sellers of advertising space in ADRevolution’s Ideal Advertising Marketplace(sm) are already reaping the benefits: a 33% increase in advertising revenues. ADRevolution’s advertising clients, who are buyers in the ... Read More

Google is talking with several British newspaper publishers about extending to the U.K. its Google Print Ads auction system for selling space in their pages, according to a report in the Sunday Times of London. “This expansion will worry bosses of rival media companies, including ITV chairman Michael Grade, who has already called for greater regulation on the fast-growing Google,” the Times article by James Ashton said. Google has been selling print ads for U.S. newspapers ... Read More