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Archive for November, 2007

CEO Announces Official Launch of International Date Registry

Monday, November 26th, 2007

Brent Kozlowski, founder and chief executive officer of www.MyDayRegistry.com, announced the official launch of his new interactive website and unique gift service today. Privately owned and operated, the innovative International Day Registry allows people to buy a day for any special occasion.
The products International Day Registry provides have been exclusively developed to either offer a […]

Newspaper advertising down 7.4 pct

Sunday, November 25th, 2007

Advertising dollars at U.S. print newspapers continued to fall in the third quarter, declining by 7.4 percent, according the latest industry report.
The Newspaper Association of America said Tuesday that total advertising dollars spent on print advertising fell 9 percent to $10.1 billion from the same period last year, led by a 17 percent tumble in […]

Steak Media named as Media Agency of the Year at the Interactive Marketing and Advertising Awards

Tuesday, November 20th, 2007

Independent digital marketing agency Steak Media walked away as winners at the prestigious Interactive Marketing and Advertising Awards.
Hosted and organised by NMA and Marketing Week, there were over 320 entries competing for top position in 21 categories. The awards were established four years ago to recognise and celebrate the most effective examples of marketing […]

Newspapers Form Alliance with Zillow.com

Friday, November 16th, 2007

A group of 11 major U.S. newspaper companies representing 282 newspapers have formed an alliance with Zillow.com to extend their classified ads to the popular real estate site.
Under the agreement, local advertisers who run print and online “for sale” and open-house ads with the newspapers will also have the option to share listings on Zillow, […]

Making every click count: 12 top strategies for PPC success by Coast Digital

Tuesday, November 13th, 2007

Coast Digital have launched a free 23-page publication designed to help businesses get the most out of paid search. With the continuing growth in spend around pay per click – following a 52% increase last year – this timely publication identifies advertising techniques which can really help accelerate sales and profits.
Written in conjunction with […]

INTERNET ADVERTISING REVENUES IN Q3 07 SURPASS $5.2 BILLION, SETTING NEW HIGH

Tuesday, November 13th, 2007

Press Release
NEW YORK, November 12, 2007 – The Interactive Advertising Bureau (IAB) and Price Waterhouse Coopers LLP (PwC) today announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006. The results, published […]

New York Daily News Joins Yahoo Classified Ad Network

Friday, November 9th, 2007

The New York Daily News, the nation’s fifth largest newspaper, said Friday it has joined Yahoo (NSDQ: YHOO)’s classified advertising network of newspapers, becoming the latest publisher to partner with others in trying to grab a bigger slice of the online ad market.
The Daily News becomes the largest newspaper to join Yahoo’s Newspaper Consortium, launched […]