Article Archive for November 2007
CEO Announces Official Launch of International Date Registry
Brent Kozlowski, founder and chief executive officer of www.MyDayRegistry.com, announced the official launch of his new interactive website and unique gift service today. Privately owned and operated, the innovative International Day Registry allows people to buy a day for any special occasion. The products International Day Registry provides have been exclusively developed to either offer a unique and original gift to someone, or to simply commemorate a particular day for any special ... Read More
Newspaper advertising down 7.4 pct
Advertising dollars at U.S. print newspapers continued to fall in the third quarter, declining by 7.4 percent, according the latest industry report. The Newspaper Association of America said Tuesday that total advertising dollars spent on print advertising fell 9 percent to $10.1 billion from the same period last year, led by a 17 percent tumble in classified advertising. Online advertising now accounts for 7.1 percent of overall newspaper ad spending, up from 5.4 percent in the third ... Read More
Steak Media named as Media Agency of the Year at the Interactive Marketing and Advertising Awards
Independent digital marketing agency Steak Media walked away as winners at the prestigious Interactive Marketing and Advertising Awards. Hosted and organised by NMA and Marketing Week, there were over 320 entries competing for top position in 21 categories. The awards were established four years ago to recognise and celebrate the most effective examples of marketing and advertising using the internet, mobile and interactive TV. Steak Media beat 3 other market leading companies ... Read More
Newspapers Form Alliance with Zillow.com
A group of 11 major U.S. newspaper companies representing 282 newspapers have formed an alliance with Zillow.com to extend their classified ads to the popular real estate site. Under the agreement, local advertisers who run print and online “for sale” and open-house ads with the newspapers will also have the option to share listings on Zillow, which has 1.5 million registered users. Newspapers will also be able to incorporate Zillow features into their own sites, including ... Read More
Making every click count: 12 top strategies for PPC success by Coast Digital
Coast Digital have launched a free 23-page publication designed to help businesses get the most out of paid search. With the continuing growth in spend around pay per click – following a 52% increase last year – this timely publication identifies advertising techniques which can really help accelerate sales and profits. Written in conjunction with Coast Digital’s team of search marketing specialists and with commentary from Mark McCann of Google, the advisory guide ... Read More
INTERNET ADVERTISING REVENUES IN Q3 07 SURPASS $5.2 BILLION, SETTING NEW HIGH
Press Release NEW YORK, November 12, 2007 – The Interactive Advertising Bureau (IAB) and Price Waterhouse Coopers LLP (PwC) today announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006. The results, published in the IAB Internet Advertising Revenue Report, are nearly 3 percent higher than Q2 2007, itself the last record-setting ... Read More
New York Daily News Joins Yahoo Classified Ad Network
The New York Daily News, the nation’s fifth largest newspaper, said Friday it has joined Yahoo (NSDQ: YHOO)’s classified advertising network of newspapers, becoming the latest publisher to partner with others in trying to grab a bigger slice of the online ad market. The Daily News becomes the largest newspaper to join Yahoo’s Newspaper Consortium, launched in Novemberl 2006. The Internet portal distributes its HotJobs recruitment listings through its partners’ ... Read More
JTLB Media Offers Cellular Component to Publications and Ad Agencies for Print and Classified Ads
JTLB Media, a New York-based technology company offering cellular marketing solutions, is now offering cellular advertising solutions to publications and advertising agencies. Because print revenue is down 10-30% across the board and has been dropping steadily since 2002, agencies and publications can increase revenue exponentially and increase their bottom line by having the ability to offer the addition of a cellular component to print and classified ads to their clients. Agencies can ... Read More
Facebook to Offer Classified Ads
U.K.-based software development company Fuzzle Media has released its latest application for Facebook, the social networking site that Microsoft (NASDAQ:MFST) recently bought a 1.6 percent stake in for $240 million. Workboard will offer Facebook users free classified ads to promote anything from upcoming weddings to job vacancies. The application can be installed for free on a user’s profile. Other users, particularly contractors, freelancers, recruiters, and jobseekers, can use ... Read More
Newspaper’s in talks about online ad network
Five US newspaper’s are taking steps to create a national online advertising network they hope will help them recapture revenue being lost to online website’s. Sources said Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers may jion together to form a common ad sales force that could offer national advertisers “one-stop shopping” for ad space on big-market Web sites across the nation. The consortium, which would both overlap with and ... Read More
