Ryanair, Europe’s budget airline, has launched an online auction today for advertising space on its upcoming City Break site.

Hosted by Trading Partners, the auction on 6 November includes banner ads from around £2,000.

Participation is free and the website is being promoted as Europe’s top travel site.

Santina Doherty, head of ancillary revenue at Ryanair, said: “Ryanair City will provide advertisers with the opportunity to capitalise on Ryanair.com’s 11 million monthly visitors for exceptionally low advertising rates.

Our new auction will give advertisers unrivalled prominence on Europe’s number one travel website, joining Ryanair in promoting its City Break destinations.”

Hotels, car hire and travel insurance companies are excluded from participating in the auction due to Ryanair’s existing exclusive commercial agreements.

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