For the first six months of the year, online ad revenues increase by 27% to reach $10 billion. The first quarter saw revenues reach $5 billion and in Q2 hit $5.1 billion. Much of that revenue was built from search marketing efforts.
“This is the year that all the major agencies and media companies said, ‘Digital transformation is our No. 1 priority’ as well,” said Randall Rothenberg, president and CEO of IAB.
Search accounted for 41% of the online ad spend while banner and display ads accounted for 21% and classified ads captured 17% of the spend. Classified ads actually saw a drop in the amount of money spent in that category; the ad dollars taken from classifieds were likely pushed into search marketing, as that category saw an increase in spending. Banner/display ads remained steady.
Lead generation revenue accounted for about 8% of the ad spend in both the first and second quarters.
The report was conducted by PricewaterhouseCoopers for the IAB.

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