Nielsen, television ratings, is teaming up with Google to provide users of its new TV ad platform with demographic data. The partnership will help Google as it seeks to spread its influence beyond the Web into other multimedia channels.
Under the agreement, Google will provide Nielsen’s demographic data through its Google TV Ads advertising platform.
Google TV […]

Partnerships, pictures and a new phone payment system are the keys to a dramatic increase in users of the Donedeal.ie web site, the company ‘s founder said recently.The Wexford-based classified ads mart had 130,500 visitors in September, representing a 177% increase in site traffic on last year. The website’s growth is a result of […]

Ryanair, Europe’s budget airline, has launched an online auction today for advertising space on its upcoming City Break site.
Hosted by Trading Partners, the auction on 6 November includes banner ads from around £2,000.
Participation is free and the website is being promoted as Europe’s top travel site.
Santina Doherty, head of ancillary revenue at Ryanair, said: […]

Print ads and listing publications. What is the return on investment? Does anyone really know? We keep hearing that print ads don’t work anymore, and yet we keep doing them because the home seller expects it. They want to see a picture of their house in the local newspaper and Real Estate Book.
The Internet has […]

Press Release
Financial Institutions that are already seeking to increase their web presence and target a specific audience can now run banner ads along with pay per click online advertising campaigns in Finditt.
Finditt.com is an interactive web portal that provides a wide range of services and features that include News and Press Release Distribution, Company and […]

For the first six months of the year, online ad revenues increase by 27% to reach $10 billion. The first quarter saw revenues reach $5 billion and in Q2 hit $5.1 billion. Much of that revenue was built from search marketing efforts.
“This is the year that all the major agencies and media companies said, ‘Digital […]

Craigslist, the free classified-advertising Web site, is going to start charging for some types of ads.
Craigslist said Thursday it will charge $25 for job postings in Sacramento starting Nov. 1. The same is true for three other markets: Orange County, Chicago and Portland, Ore.
Sacramento will become one of 11 markets where Craigslist charges for employment […]