TThe Danish city of Odense, on a waterlogged island about 80 miles west o Copenhagen, is not exactly a global media capital. Yet in a villa in a quiet residentia neighborhood, a new breed of Internet-based marketer is challenging the traditiona advertising business model.

Come&Stay, with sales last year of US$30 million and a market cap of $78 million on NYSE Euronext, does so-called permission-based e-mail advertising for blue-chip customers including BMW, IKEA, GE Capital and Apple (Nasdaq: AAPL) .

In effect, it’s the opposite of a spammer, since it sends pitches only to people who have actively indicated a willingness to receive advertising. The company boasts a list of some 270 million such e-mail recipients, as well as a database of demographic information about them.

The names have been collected over many years, mostly from Come&Stay’s roster of corporate clients, who use the marketing firm to manage big campaigns aimed at customers who’ve signed up for e-promotions.
http://www.ecommercetimes.com/rsstory/58728.html

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