These are boom times in an estimated $2 billion industry that involves the buying and selling of domain names and pay-per-click advertising revenue for the owners of the names.

“This industry is like the wild, wild west right now and people have no idea how fast it’s growing,” said Jerry Nolte, managing partner of Domainer’s Magazine, a new trade publication devoted to this little-known world.

Experts believe the industry’s market value could reach $4 billion by 2010 as people continue to purchase approximately 90,000 names a day.

At the end of first quarter 2007, at least 128 million domain names had been registered worldwide, a 31 percent increase over the previous year, according to VeriSign, a company that tracks the industry.

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