Apptera, a five-year-old startup, is out to prove the “voice is a commodity” crowd wrong.
The San Bruno, California-based company on Wednesday introduced MobileAd Technology, an advertising marketplace that inserts ads in phone calls through a Google-style bid system.
The company plans to fill those long and short pauses in commercial phone calls, as the caller is […]

eBay, the online auctioneer has returned to Google for advertisements almost a week after it pulled out.
eBay pulled ads from the world’s most popular search engine on June 11 in what the auction company billed as an experiment to determine the most effective means of getting customers to visit the shopping site.
The actual reason for […]

AuctionAds, a division of MediaWhiz Holdings Inc., today announced it received the eBay Star Developer Award for “Most Innovative Application-Buyer” at the sixth annual eBay Developers Conference. AuctionAds (www.auctionads.com) enables users to monetize their website by displaying live eBay auctions next to their related copy.
“We are honored to accept this prestigious award, which recognizes that […]

A1 an alternative content provider has auctioned one of the largest mobile wap-banner exchange networks. 1MBN wap-banner exchange network has been put up for the Molotoc internet-auction at a price $ 5 thousand. The company’s representatives say the network price has been lowered explaining that by the desire to get rid of the non-core asset […]

The New York Times Company says advertising revenue from continuing operations dropped 8.5% last month as national, retail and classified ads all declined. It also said that total revenue from continuing operations fell 5.8% compared with May of last year.

EBay Inc. has pulled all of its paid search ads from Google Inc.’s AdWords network in the U.S.
However, eBay has kept its AdWords campaigns outside of the U.S., eBay spokesman Hani Durzy said Wednesday.
Durzy characterized the decision to pull the U.S. Google ads as an instance in a continued experiment eBay does to determine the […]

Internet Yellow Pages provider YP Corp. announced Thursday that it has acquired LiveDeal Inc., which operates online business listings and classified advertising.
The deal also brings a former eBay management member to the YP team, according to the Mesa company’s announcement. LiveDeal founder and Chief Executive Rajesh Navar will serve as president, chief architect and board […]