Northcliffe Newspaper Group has announced a new partnership with Jobsite.co.uk that will enable cross posting of job vacancies between the website and its 36 local sites, bringing together national and local recruitment ads.
The move follows the newspaper group’s departure last week from online classified company Fish4.co.uk which it established 10 years ago with Trinity Mirror, […]

GOOGLE HAS BEGUN BETA-TESTING “GADGET Ads”–interactive applications that advertisers can embed into Web pages, which will add a rich media solution to the search giant’s suite of products.
Although Google executives revealed the beta during a marketing summit for the auto industry, the Gadget Ads will be available to all ad categories by this summer’s planned […]

Right Media, creator of the Right Media Exchange, the open exchange for interactive advertising, is spearheading its growth across Europe and Asia with the appointment of two new senior managers. The move is part of the company’s strategic plan to create an open worldwide marketplace for the buying and selling of online media.
Denise Colella joins […]

Dealquickly Advertising. A leading ad agency targeting the auction industry announced today the launch of a new local advertising program that targets potential bidders reading virtually any online newspapers. Dealquickly Advertising’s Auction Action Adsâ„¢, allow auction firms to target their Internet advertising campaign more precisely than ever before. Auction Action Adsâ„¢ are a cost-effective […]

With a number of deals each hinting at different outcomes, the future of auction-based offline ad-buying is up for grabs, reports Advertising Age.
Clear Channel and Echostar have agreed to use Google’s auction system for their radio and cable channels, respectively. On the other hand, numerous financial backers for eBay’s trial auction scatter buying system, released […]

Yahoo announced that it has purchased the 80 percent interest in ad exchange firm Right Media that it did not already own. Though the move could be seen as a response to rival Google’s recent acquisition of DoubleClick, it isn’t likely because the expansion has been in the works for the past year, said Forrester […]

Yahoo!, Google (GOOG), and other online media companies have seen the writing on the wall. On Apr. 30, Yahoo (YHOO), the leader in online display advertising, announced it would pay $680 million for the 80% stake in Right Media that it does not already own.
The move came a week after Google’s $3.1 billion acquisition of […]