Online auction house eBay has appointed creative agency Albion to handle its £10m advertising account after a competitive pitch.
The agency won the business after a pitch that kicked off in April when the client left incumbent Delaney Lund Knox Warren, which declined to repitch for the business.
Albion won the business after pitching against shortlisted Mother […]

The Federal Trade Commission has asked Google for more details about its proposed $3.1 billion purchase of online advertising company DoubleClick as part of an investigation into whether the deal raises antitrust concerns, a Google executive said yesterday.
The executive said the company learned Friday that an initial 30-day waiting period had expired without the FTC […]

New technology is mucking up the media, and newspapers seem to be taking the brunt of it. Craigslist and eBay took away classified ad sales, direct advertisers are allocating budgets to search engines and circulation is receding faster than Bruce Willis’s hairline. Investors seem to prefer the safety of television broadcasters and cable companies, with […]

European ministers have agreed on new rules for television and on-demand video on the internet, allowing more advertising and “product placement”.
The European Commission says the new version of the 1989 “TV Without Frontiers” directive will make the EU’s audiovisual market more competitive.
Viewers will have to be informed when product placement takes place.
The practice will remain […]

Internet advertising sales soared 35 percent to $16.9 billion in the U.S. last year as marketers accelerated their pursuit of Web-site audiences.
Fourth-quarter Internet ad spending reached a record $4.8 billion, a 33 percent gain, the Interactive Advertising Bureau said today, citing a survey conducted with the accounting firm PricewaterhouseCoopers LLP.
The Internet accounted for 5.9 percent […]

Microsoft is paying $6bn (£3bn) to buy digital marketing firm Aquantive in its biggest ever acquisition.
The all-cash takeover will allow Microsoft to expand into the highly lucrative internet advertising market, that Google and Yahoo have targeted.
Aquantive advises agencies and website publishers on putting adverts online, connecting buyers and sellers.
The $66.50 per share offer is 85% […]

Bid4Spots is seeking to expand its reverse auction marketplace for advertisers and broadcasters to the United Kingdom.
The company said it was chosen among competing electronic platforms and will conduct its first weekly auction in the third quarter. Paul Mitchard is heading its operations there. The UK operation will be run by AuctionMedia, which is being […]