More than 8 per cent, of the $11.903 billion advertising market is now spent on the internet, up from just 5 per cent a year ago.
Internet advertising stole market share from classified directories, newspapers and free-to-air television last year, according to figures for 2006 just released by the Commercial Economic Advisory Service of Australia.
Only online […]

News agency Agence France-Presse has entered into a licensing deal with Google, ending the dispute between the two over AFP’s articles appearing on Google News.
The agreement, announced Friday, allows Google to post AFP content, including news stories and photographs, on its Google News aggregator as well as on other Google services. No further details or […]

The huge overheads at newspapers and mags
The overpaid middle and upper management at newspapers and wire services
The slow pace of innovation at newspapers
The inability of newspapers to sell online advertising when compared to web companies
The inability of news organizations to evolve their one-way medium into a two way medium which draws in a new generation […]

Members of the Cabletelevision Advertising Bureau have tested the eBay Media Marketplace and, finding it lacking, have decided to boycott the exchange.
“We don’t believe that eBay is going to get this right,” Sean Cunningham, president and chief executive of the Bureau, is quoted as saying in The New York Times. Without the participation of cable […]

Starcom has been awarded the UK media planning and buying account for upmarket auction house Sotheby’s.
The Publicis-owned agency took the brief in a final shootout against independent BLM. The review is being handled by the AAR. According to Nielsen Media research.

DOUBLECLICK, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce today that it is setting up a Nasdaq-like exchange for the buying and selling of digital advertisements.
The service may make DoubleClick a more attractive acquisition target, according to advertising industry executives.
DoubleClick, which opened in 1996 as a […]

Google and EchoStar Communications Corporation made public on April 3rd the partnership agreement to introduce a new advertising system.
After successfully using AdWords and AdSense advertising programs, Google expands its activity in an endeavor to sell television advertising. The company states that this is “the first automated system for buying, selling, delivering and measuring television ads” […]