More than 8 per cent, of the $11.903 billion advertising market is now spent on the internet, up from just 5 per cent a year ago.

Internet advertising stole market share from classified directories, newspapers and free-to-air television last year, according to figures for 2006 just released by the Commercial Economic Advisory Service of Australia.
Only online advertising, pay-TV and outdoor generated significant growth in what was the slowest year for main media advertising since 2001.

Total growth slowed from 7.4 per cent in 2005 to 3 per cent. Excluding directories it fell to 4.94 per cent.

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