Google and EchoStar Communications Corporation made public on April 3rd the partnership agreement to introduce a new advertising system.
After successfully using AdWords and AdSense advertising programs, Google expands its activity in an endeavor to sell television advertising. The company states that this is “the first automated system for buying, selling, delivering and measuring television ads” and it is applied on EchoStar DISH Network’s 125 national satellite programming networks.

The partnership is the first of this kind between the internet giant Google and a national pay-TV provider. EchoStar Chief Executive Officer, Charlie Ergen declares that the intention is to bring increased efficiency to DISH Network’s advertising sales and “more accurate, up-to-date viewer measurement with easily accessible online reporting to advertisers”.

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