Yahoo! Inc., the most-visited U.S. Web site, plans to acquire the remaining stake in Right Media Inc. it doesn’t already own for $680 million in cash and stock, aiming to increase online advertising sales.
Right Media runs an online advertising auction site, Sunnyvale, California-based Yahoo said today in a statement distributed by Business Wire. Yahoo acquired […]

Google Inc. won the right to sell advertising on 400 Web sites owned by China Telecom Corp., helping it compete with Microsoft Corp. and dominant local rival Baidu.com Inc. in the world’s second-biggest Internet market.
The operator of the world’s most-used Internet search engine and China Telecom, China’s biggest Internet service provider, signed an agreement to […]

Three privacy groups have filed a complaint with the US Federal Trade Commission saying the acquisition of DoubleClick by Google will injure consumers by invading their privacy and harm the public interest. Google and DoubleClick, however, claim that their respective data sets cannot be combined to gain more information on consumers.
Google tracks all searches performed […]

LookSmart, an online advertising and technology company, today announced a solution for publishers’ unsold ad inventory known as “Platform Backfill.” An enhancement to LookSmart’s syndicated AdCenter for Publishers, Platform Backfill uses ad network feeds from other publishers using the AdCenter to help increase a publisher’s revenue and bidding activity. Advertisers also benefit from being placed […]

The Sunnyvale, Calif., company reported an 11% drop in first-quarter profit as its revenue growth rate continued a steady decline. Yahoo’s shares fell about 8% in after-hours trading.
Some investors had raised hopes for the company’s first-quarter results following a major overhaul of Yahoo’s online advertising system dubbed Project Panama that was rolled out in recent […]

In a recent industry article provided by eMarketer.com - Online Ad Spend Growth Is Historic - online ad spending revenues soured from $12.5 billion in 2005 to $16.8 billion in 2006, a 34% increase in just one year. This is also the third consecutive year that online ad spending has increased in excess of 30% […]

Mobiya (www.mobiya.com), market leader in the mobile classifieds industry, announces its latest deal after signing a collaboration agreement with Metro in Belgium, the free daily newspaper.
This is an important milestone for Mobiya as it paves the way for similar deals within the media industry across Europe and the rest of the world.
Mobiya believes the […]