Spending on UK internet advertising surged in 2006, overtaking newspaper ads for the first time, a report says.
Online advertising expenditure jumped 41.2% to £2.01bn during the year, the report by the Internet Advertising Bureau and PricewaterhouseCoopers said.
In contrast, spending on national newspaper ads grew just 0.2% to £1.9bn, taking a 10.7% share of the market.
But […]

Yahoo is moving to secure a position on the next Internet battleground: Web search and advertising on cellphones.
The company plans to announce on Tuesday that it is creating a mobile advertising network that will allow marketers to place ads not only on its mobile services, but also on those of other online publishers. And […]

UK Auction Info
Starcom has been awarded the UK media planning and buying account for upmarket auction house Sotheby’s.
The Publicis-owned agency took the brief in a final shootout against independent BLM. The review is being handled by the AAR. According to Nielsen Media research.

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Medio Systems, a Seattle, Wash.-based company that provides search technology to wireless operators, has launched a Google-like pay per click advertising product with several top carriers, including the youth-focused Amp’d Mobile wireless service.
The new Medio Mobile Now Ad Network will offer advertisers the ability to purchase text ads that run in conjunction with mobile search […]

Online advertising revenues reached nearly US$4.8 billion in the fourth quarter, making 2006 the third straight year in which ad spending set a new revenue record, according to a report released Wednesday.
The revenue figure for all of 2006 came in at $16.8 billion, 34 percent higher than the previous high-water mark of $12.5 billion set […]

THE ATTEMPTED AUCTION OF THE Tribune Company may just be the strangest media non-event in recent memory. Last week, the latest bid, from Chicago real estate mogul Sam Zell, failed to satisfy the Tribune’s finicky board of directors. Although no bid has yet been rejected outright–adding to the auction’s general air of ambivalence–Zell’s bid, like […]

Google has started selling adverts on television as the search giant continues to expand its reach to other media, according to reports.
Sources told Wall Street Journal that Google is buying ad time on a small cable service, Astound, in Concord, California, then re-selling commercial breaks to advertisers under an auction system.
A trial began in December […]