Yahoo Goes Global With Mobile Ad Platform
February 13th, 2007The company said it signed agreements with “major global advertisers” including Hilton’s Embassy Suites, Infiniti, Intel (Nasdaq: INTC) , Nissan, Pepsi, Procter & Gamble Asia Pacific and Singapore Airlines. The ads will run near the top of the Yahoo mobile home page and will be “interactive,” meaning interested consumers can call the advertisers instantly, or get more information about the offers, by clicking on the ad, according to Yahoo.
The company simultaneously announced a revamping of its mobile Web homepage. The “Yahoo Go For Mobile 2.0″ changes will make the page work faster and make it easier for users to “search, check their e-mail, instant message, stay current on breaking news, catch up on sports and more,” Yahoo said.
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