Online advertising revenue in the UK is poised to overtake national press advertising revenues within the two years according to new research that reveals a 65.5% year-on-year growth in online ad spend last year.
Advertisers spent £1.4bn promoting their products and services online in 2005, the Internet Advertising Bureau’s annual report shows.
“These figures surpassed all our […]

On the surface, the UK outdoor advertising market was one of the few bright spots in a tough year for the media business. Advertising revenue for all outdoor media - including billboards, small-format panels and digital screens - enjoyed annual growth of 6.5 per cent in 2005, according to industry estimates.
Despite this, Maiden Outdoor, the […]

Starting as a series of jitters at the end of March 2000, the dotcom slump turned into a full-blown panic on 14 April 2000, when America’s NASDAQ - the index of hi-tech stocks - crashed through the floor.
But websites are again now changing hands for large sums in an apparent revival of dotcom fever. The […]

The Microsoft project code named ‘Fremont’ will focus solely on classified ads. It will also allow restricting items to various audiences such as social networks or domain names.
“In building Freemont, Wiseman and his five-person crew tried to make it both personal for people who only want to trade among family, friends and colleagues, while also […]

Dramatic gaps exist between the classified offerings of large newspaper publishers, smaller publishers and online-only players, suggesting that newspapers are missing the opportunity to use audio, video and other technologies. That’s the conclusion of a new study conducted at the University of Missouri’s graduate school of journalism.
The research paper, “Interactivity and Vividness in U.S. Newspapers’ […]

Microsoft Corp. said it is readying an online marketplace, code-named Fremont, which is apparently in response to a similar feature that rival Google Inc. introduced a few weeks ago.
Fremont is a free service in which people contribute listings, whether it’s about a couch for sale or someone looking for a commuting partner.

Google is seeking to patent a Web advertising placement system tentatively known as ‘Google Automat’ that could directly impact the $100 billion annual global classified advertising business, according to Classified Intelligence.