The UK market for Online Advertising Networks has doubled in size during 2006, from £60 million in 2005 to an estimated value of £120 million by the end of this year, according to E-consultancy.com.

Spending on ad networks during 2006 will amount to as much as 25% of overall online display advertising spend, which represents a significant increase on the19% figure for 2005, according to the research publisher’s 2007 Online Advertising Networks Buyer’s Guide.

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