Google has written to some of its AdSense publishers offering them the chance to trial ‘cost-per-action’ (CPA) adverts on their sites.

The search engine giant is apparently planning to introduce a full CPA advertising network (also known as affiliate marketing), where publishers are paid a share of revenue based on a specific online action such as a purchase or registration for a service.

The new advertising system is apparently intended to complement, not replace, Google’s current AdSense model of pay-per-click (CPC).

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