The issue of free classifieds won’t go away any time soon.
It’s a tremendous challenge for publishers, because they’re used to getting paid for the ads they run.

But Google, Microsoft and many other companies – including Craigslist, the site that’s not really a business – don’t plan to get paid for the classified ads they carry. At least not directly. And that makes every traditional classified advertising publisher crazy. Publishers have to adapt to the new business rules while still keeping the old business going and growing.

It’s not easy. Not at all.

Here are a few questions:
- Should you offer free classifieds?
- If so, what / how / why?
- Should you allow your ads to be aggregated into Google Base / Indeed.com / Oodle.com / Vast.com / etc.?

Unfortunately, there’s no single answer to any of those questions. For each newspaper / market / category, the answer is different. We work with our clients to answer those questions specifically for them.

Full Story http://www.onrec.com/content2/news.asp?ID=11144

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