Newspapers under threat by online classifieds
March 24th, 2006Newspapers are busily trying to find ways to make the internet work for them. The Telegraph has launched its podcasts and so has The Times. Murdoch has bought the MySpace.com community site and there are unconfirmed reports that it will be linked to the Sun website, to create a MySun online network. The Guardian Unlimited site has just spawned a major new section, Comment Is Free, and a podcast on mediaguardian.co.uk. Some groups, like Associated Newspapers, have embraced new media by buying up some of the booming new classified advertising companies, such as jobsite.co.uk and findaproperty.com. But this doesn’t directly help the revenues of their newspaper titles.
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