New Tool for Measuring Ad ROI: eBay
Friday, March 31st, 2006
The eBay Index. It works like this: Create an advertisement that features some otherwise worthless tchotchke that’s identified with your brand. Limit said trinket’s availability.
Watch and see what kind of price the thing can ring up on eBay.
The results can be astonishing. Witness the price that the VW GTI’s goofy gremlin, The VW Fast, is […]