Microsoft Corp. said it is readying an online marketplace, code-named Fremont, which is apparently in response to a similar feature that rival Google Inc. introduced a few weeks ago.
Fremont is a free service in which people contribute listings, whether it’s about a couch for sale or someone looking for a commuting partner.
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Dramatic gaps exist between the classified offerings of large newspaper publishers, smaller publishers and online-only players, suggesting that newspapers are missing the opportunity to use audio, video and other technologies. That’s the conclusion of a new study conducted at the University of Missouri’s graduate school of journalism.
The research paper, “Interactivity and Vividness in U.S. Newspapers’ […]

The LA Times reports that according to preliminary estimates by the Newspaper Association of America, newspapers have seen increases in classified advertising as well as ads on their websites. Spending inched up 2.4% to $12 billion for the third quarter of 2005 when compared with the year-earlier quarter.
Spending for print ads was up 1.6% […]

Saying U.S. newspapers “are afraid to talk truth to power,” Craigslist founder Craig Newmark hinted that he’s about to launch a major online journalism project within the next few months that will copy the successful “wisdom of the masses” approach to classified advertising and apply it to journalism.
Newmark made his remarks before the Oxford University […]

Almost one in six Americans sells items on the Internet and increasingly is doing so through online classified ads. The Pew Internet & American Life Project reported Monday that on a typical day in September, 2% of Internet users were selling something, with the Craigslist.org network of classified-ad marts in 100 cities drawing nearly a […]

Google is seeking to patent a Web advertising placement system tentatively known as ‘Google Automat’ that could directly impact the $100 billion annual global classified advertising business, according to Classified Intelligence.

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Free newspaper classified ads are back in the news with word from Boston that the alternative Weekly Dig has launched its local answer to Craigslist, a free classified ads bulletin board using New Times Media’s Backpage.com network.
With boston.backpage.com, the Weekly Dig is still charging users $15 to publish the ad in the print edition, with […]